CMS Development on Strapi and WordPress
Smart-UI builds on Strapi, WordPress and custom headless CMS setups. A standard implementation with custom content types takes 3 to 6 weeks, and migrations from an existing CMS keep URLs and search rankings intact.
Which content management systems does Smart-UI work with?
Smart-UI builds on Strapi, WordPress and custom headless CMS setups, choosing the platform by content structure, the technical level of the team editing it, and performance requirements. A standard implementation with custom content types takes 3 to 6 weeks.
Migrations from an existing CMS are handled including content export, media transfer and URL redirects, so search rankings survive the move.
| Engagement models | Fixed-price project or retainer |
|---|---|
| Typical duration | Typically 3-6 weeks, 8-12 for complex setups |
| Team shape | 1-2 engineers |
| Stack | Strapi, WordPress, Next.js, Prismic |
| Markets served | United Kingdom, United States, Australia, European Union |
The platform is chosen by whoever has to edit it
WordPress where a marketing team already knows it and wants to work unaided. Strapi where the content feeds more than one place and structure matters. A small custom admin where neither fits and the workflow is narrow. Whichever it is, the front end stays modern: Next.js, React and TypeScript.
Core CMS Services
What a CMS engagement covers, from choosing the platform through to the migration and the deploy pipeline underneath it.
WordPress Development
Custom themes and blocks built around the people who edit them, not around the launch screenshot. Starts with a plugin audit that decides what stays and what comes out.
Strapi Development
Headless Strapi builds with content types modelled on how you publish, roles for who may change what, and a REST or GraphQL API the front end can rely on.
Content Modelling
Deciding what a page, a case study or a product actually is before anything is built. Get this wrong and every later change needs a developer, which is the usual reason a CMS gets abandoned.
Custom WordPress Plugins
Functionality that belongs to you rather than to a marketplace subscription: integrations, custom post types, admin screens, and the one feature no plugin quite does.
E-Commerce on WooCommerce
Product management, payment gateways and a checkout that holds up on a sale day, with the reporting the finance side needs rather than only the storefront.
CMS Migration
Moving content off an old CMS with the media, the URL structure and the redirects intact, so rankings survive the move. Rehearsed on a staging copy before anything is switched.
WordPress Performance
Caching, image handling, database cleanup and removing the plugins that cost more than they return. Measured against Core Web Vitals on real pages, before and after.
Headless CMS with Strapi and Next.js
Strapi behind a Next.js front end with static generation and on-demand revalidation, so an edit is live in seconds without rebuilding the whole site.
Hosting and Deployment
Deploys on every merge to Vercel or to your own infrastructure, with a preview URL for each change and a staging environment that matches production.
Custom CMS Solutions
For when neither WordPress nor Strapi fits: a small admin built around one workflow, carrying only the fields that workflow needs and nothing that has to be explained in training.
Tired of asking a developer to change a paragraph?
Tell us what your team publishes and how often. A fixed-price estimate and a delivery plan come back within 48 hours.
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Frequently Asked Questions
We specialise in Strapi (headless CMS), WordPress, and custom headless CMS solutions built on Next.js. We choose the platform based on your content structure, team technical level, and performance requirements.
A headless CMS separates content management from the frontend, delivering content via API. It is ideal when you need the same content on multiple channels (web, mobile, digital signage) or want full control over the frontend technology.
Yes. We handle CMS migrations including content export, data transformation, media migration, and URL redirects. We test migrations thoroughly to ensure no content or SEO value is lost.
A standard Strapi or WordPress implementation with custom content types takes 3-6 weeks. More complex setups with custom workflows, multi-language support, or integrations with external systems may take 8-12 weeks.
Send the scope, the deadline and what it has to connect to. A fixed-price estimate and a delivery plan come back within 48 hours, with no obligation to proceed. If it is easier to talk it through first, the numbers below reach the same people.